Build something new, from a rough idea to production software
A founder-led team that helps you decide what to build, then designs, builds, and launches it in weekly sprints. Working software every week, and you own all of it.
Two minutes of questions, then pick a time.
What we build
- Web apps
- Mobile apps
- SaaS platforms
- Marketplaces
- Internal tools
- Dashboards
- APIs and integrations
- AI features and agents
Most new builds go wrong before a line of code
The expensive mistakes happen early: the wrong product, the wrong team, or the wrong terms. We take each one off the table.
Building before deciding
Teams start coding before anyone agrees on what matters. We plan first, so the budget goes to the right product.
One hire, one skill set
A single engineer means months of hiring and one point of failure. You get a senior team from day one.
Status decks, not software
Weeks of updates with nothing to click. You see working software every Friday.
Big deposits up front
Large payments before anything ships put all the risk on you. After planning, you pay as we ship.
Locked in to a vendor
Code and accounts held hostage by an agency. Every line of code and every account is yours.
Gone after launch
The team disappears the day it ships. We watch what we launched and fix anything that breaks.
Everything it takes to go from idea to launch
Your plan lists exactly what we build. For most products, that means all of this.
- A build-ready plan: architecture, roadmap, timeline, and estimate
- Product design for every screen
- Web and mobile apps, APIs, and integrations
- AI features built in where they earn their place
- Working software demoed every week
- A tested, monitored, production-grade launch
- Documentation and a clean handoff to your team
- 30 days of free fixes after launch
You own all of it: the code, the accounts, and the infrastructure.
From idea to launch, one week at a time
- Day 0
Intro call
Bring a spec or a rough idea. You get a real price and time range within 48 hours.
- Week 1
Planning week
Workshops that turn your idea into a complete, build-ready plan. Money back if it isn't worth it.
- Weekly sprints
Design and build
We design the screens and build them, with a working demo every week. You pay as we ship.
- Launch
Ship and support
We launch to production with monitoring and a clean handoff, then fix anything that breaks for 30 days.
We carry the risk, not you
You never commit a build budget on faith. The first week proves the plan, and after that you only pay for software that ships.
The terms, in writing
- 01
The planning week comes first. If you don't think it was worth it, you get your money back.
- 02
The plan is yours to keep, and any team can build from it.
- 03
After the plan, you pay as we ship. No big deposits, and you can stop anytime and keep everything.
- 04
For 30 days after launch, we fix anything that breaks, free.
Engineers who've taken startups from pre-seed to Series A
We're Automata, a software engineering firm in Boston. Our engineers build production software for venture-backed startups, and they've led engineering from pre-seed all the way to a $25 million Series A.
Marc Ghannam
Co-founder
Ralph Ghannam
Co-founder
Built at industry leaders
Start with one planning week
One focused week turns your idea into a complete, build-ready plan: architecture, roadmap, timeline, and a clear estimate. Then we build it in weekly sprints, billed as we ship.
Money back on the planning week. If it isn't worth it, you don't pay for it.
Pay as you go. No big deposits. Stop anytime and keep everything.
Senior engineers only. The people on your intro call are the people who build it.
Two minutes of questions, then pick a time.
A real price and time range within 48 hours of your call
Bring a finished spec or just a rough idea. We pressure-test the thinking together and tell you honestly whether we're the right team, and what it would take.
Before you book
How much does a build cost?
It depends on what you're building, so we don't guess. Within 48 hours of the intro call you get a real price and time range, and the planning week turns it into a clear estimate before the build starts.
What if I only have a rough idea?
That's enough to start. Turning a rough idea into a build-ready plan is exactly what the planning week is for.
What does money back on the planning week mean?
If you don't think the week was worth it, we refund it. You keep the plan either way, and any team can build from it.
How does payment work?
After the planning week, you pay as we ship. No big deposits, no surprise invoices, and you can stop anytime and keep everything built so far.
Do I own the code?
Yes. The code, the accounts, and the infrastructure are yours. No lock-in, and a clean handoff at launch.
What kinds of products do you build?
Web and mobile apps, internal tools, APIs and integrations, and AI features. We don't take on hardware, robotics, or embedded systems.
What happens after launch?
For the first 30 days we monitor what we shipped and fix anything that breaks, free. After that, we can keep building with you or hand off cleanly to your team.
Have an idea? Let's build it
Book a call, bring the idea or the spec, and we'll tell you honestly how we'd approach it. It starts with a money-back planning week.
Two minutes of questions, then pick a time.